UK Letting Agent Software Compared: Which Platform Is Right for Your Agency in 2025?

Choosing the right software is one of the most consequential decisions a letting agency makes. The wrong platform means hours lost on manual tasks, compliance gaps that expose you to liability, and a poor experience for landlords and tenants who increasingly expect a digital-first service.

With the Renters' Rights Act 2025 (RRA 2025) reshaping how agencies must manage possession notices, and AML regulations tightening every year, the bar for what a letting platform needs to do has risen significantly.

Here is a practical comparison of the most widely used platforms in the UK market.

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The platforms at a glance

Reapit / Alto

Best for: Large and multi-branch agencies with established workflows.

Reapit is the incumbent in UK estate and letting agency software. Their Alto product (acquired from Zoopla) is a full-featured CRM covering sales, lettings, property management and client accounting. It is deeply embedded in the UK agency market and integrates with Rightmove, Zoopla and most major portals.

Strengths:

• Comprehensive CRM with property marketing tools
• Client accounting built in (statutory requirement for some agencies)
• Strong portal integrations (Rightmove, Zoopla, OnTheMarket)
• Large support network and training resources

Weaknesses:

• Pricing is opaque — typically enterprise contract-based, £300–£800+/month depending on size
• Interface feels dated for modern workflows
• No native AI document analysis or automated compliance verification
• RRA 2025 updates have been slow to roll out
• Onboarding takes weeks, not days

Verdict: The right choice if you are a multi-branch agency with a large team, existing Reapit contracts, and the budget to match. Overkill for independent or smaller agencies.

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Goodlord

Best for: Agencies focused on tenant referencing and digital tenancy signing.

Goodlord carved out a strong niche by making the tenancy workflow — referencing, digital signing, utility switching — smooth and largely automated. They are well-regarded for the tenant-facing experience and have a clean interface.

Strengths:

• Market-leading tenant referencing flow
• Digital tenancy signing built in
• Good tenant portal experience
• Integrates with most CRM platforms as an add-on

Weaknesses:

• Not a full property management platform — you still need a CRM alongside it
• Pricing is per-tenancy rather than flat-fee, which gets expensive at volume
• No compliance certificate management or AI document analysis
• No landlord portal or landlord statement generation
• RRA 2025 coverage is still catching up

Verdict: Excellent as a referencing and signing layer on top of another system. Not a standalone platform for full agency management.

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Jupix

Best for: Small to mid-size independent letting agencies.

Jupix has been a popular mid-market option for UK letting agents for over a decade. It covers lettings, property management, and basic client accounting at a more accessible price point than Reapit.

Strengths:

• Reasonable pricing for independents
• Covers the full letting and tenancy workflow
• Portal integrations included
• Well-established with good UK support

Weaknesses:

• Interface and UX has not kept pace with modern expectations
• No AI-powered features — everything is manual
• Compliance tracking is basic; no certificate expiry alerts
• No meaningful tenant or landlord self-service portal
• No WhatsApp or messaging integration

Verdict: A solid workhorse for agencies that want a traditional lettings platform. Falls behind on AI, portals, and the newer compliance requirements.

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Arthur Online

Best for: Portfolio landlords managing their own properties.

Arthur Online is primarily aimed at landlords rather than letting agents, though some smaller agencies use it. It covers property management, maintenance, rent tracking and basic accounting.

Strengths:

• Clean interface with good mobile app
• Strong maintenance job tracking
• Good for self-managing landlords
• Reasonable pricing

Weaknesses:

• Not designed for letting agents running multiple landlord accounts
• No AML compliance workflow
• No tenant referencing or letting lifecycle management
• No commission/management fee invoicing
• Limited compliance certificate handling

Verdict: Well-suited for a landlord with 10–50 properties managing themselves. Not the right fit for a letting agency with multiple clients.

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Fixflo

Best for: Agencies focused on maintenance management.

Fixflo is the dominant platform for maintenance and repairs reporting in UK letting. It provides a tenant-facing issue reporting tool with guided diagnosis and a workflow for managing contractor jobs.

Strengths:

• Best-in-class maintenance reporting and contractor management
• Tenant-friendly issue submission flow
• Integrates with most major CRMs
• Compliance reminders for safety certificates

Weaknesses:

• Maintenance-only — not a full letting platform
• Needs to be used alongside a separate CRM
• No letting lifecycle, referencing or tenancy management
• Additional subscription cost on top of your core platform

Verdict: If maintenance volume is high and your core platform's maintenance module is weak, Fixflo is worth adding. Not a standalone solution.

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PropAI

Best for: Independent and growing UK letting agencies that want a modern, AI-first platform covering the full letting lifecycle.

PropAI was built specifically for UK letting agents post-RRA 2025. Rather than retrofitting AI onto legacy software, it was designed from the ground up with AI compliance verification, structured portal access and the full letting workflow built in.

Strengths:

• Full letting lifecycle — viewings, referencing, agreement, tenancy, end of tenancy in one workflow
• AI compliance verification — upload a Gas Safety cert, EICR or EPC and AI extracts the expiry date, verifies the document and alerts you 30 days before expiry
• RRA 2025 built in — possession notice tracker with all Section 8 grounds, correct notice periods and the 12-month protection period indicator
• Three portals — agent, landlord and tenant portals with purpose-built views for each
• Automated invoicing — management fee invoices generated when rent is marked paid, landlord statements sent automatically
• AML compliance — structured identity document checklist adapting to ownership type (individual, company, partnership, trust)
• WhatsApp AI assistant — tenants and landlords can interact via WhatsApp
• Simple flat pricing — £39/month, everything included, no per-seat or per-tenancy charges
• 3-month free trial — no credit card required

Weaknesses:

• No portal integrations (Rightmove, Zoopla) — PropAI focuses on managing the tenancy, not marketing it
• No client accounting module (ring-fenced client money ledgers) — targeted at agencies using Xero or similar for accounting
• Newer platform — less legacy track record than Reapit or Jupix

Verdict: The strongest choice for independent agencies that want modern AI-powered compliance, a complete letting workflow and portals for their landlords and tenants — without paying enterprise prices.

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Feature comparison table

Feature	Reapit/Alto	Goodlord	Jupix	Arthur	Fixflo	PropAI
Full letting lifecycle	✅	Partial	✅	❌	❌	✅
AI compliance verification	❌	❌	❌	❌	Partial	✅
Certificate expiry alerts	Partial	❌	Partial	Partial	✅	✅
RRA 2025 possession tracker	Partial	❌	❌	❌	❌	✅
Landlord portal	Partial	❌	Partial	✅	❌	✅
Tenant portal	Partial	✅	Partial	✅	✅	✅
AML compliance workflow	❌	❌	❌	❌	❌	✅
Automated invoicing	✅	❌	Partial	Partial	❌	✅
WhatsApp integration	❌	❌	❌	❌	❌	✅
Flat-fee pricing	❌	❌	✅	✅	❌	✅
Free trial	❌	❌	Limited	✅	❌	✅ (3 months)

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What to look for in 2025

Beyond features, four criteria should drive your decision:

1. RRA 2025 readiness The Renters' Rights Act abolishes Section 21 and rewrites possession law. Your platform needs the updated Section 8 grounds, notice periods and a way to track the 12-month protection period. Most legacy platforms have not fully updated yet.

2. AI compliance automation Manual certificate tracking is the single biggest compliance risk for letting agents. Gas Safety, EICR and EPC certificates expire — a platform that reads the document and alerts you automatically is no longer a luxury.

3. Self-service portals Landlords and tenants now expect to log in and see their data. Agencies that still email PDFs and chase for documents are losing instructions to those that offer a professional digital experience.

4. Pricing transparency Per-tenancy and per-seat pricing models obscure the true cost. A flat monthly fee is easier to budget and scales better as your portfolio grows.

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Final recommendation

For an independent or growing UK letting agency in 2025:

• If you are a large multi-branch agency with existing Reapit contracts: stay with Reapit/Alto and augment with specialist tools.
• If you need best-in-class referencing only: add Goodlord as a layer on top of your current CRM.
• If you want one modern platform covering compliance, portals, lettings and invoicing at a transparent price: PropAI is worth a trial — especially with three months free and no credit card required.

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PropAI is a UK letting agent software platform built for the post-RRA 2025 market. Start your free trial — no credit card required.